Fair Trade and Organic. The organic cotton used comes from small village farming smallholders in Tanzania, East Africa.
Cotton is the second most important source of foreign exchange for the country after coffee. The farmers in the organic area mainly keep cattle, but also grow food crops (maize, groundnuts and sweet potatoes) for their own consumption, with cotton being their only cash crop.
Under the "Sustainable Development" programme, alternative plant protection methods have been introduced, and yields similar to conventional chemical methods can be achieved. Helped by environmental experts and self-help initatives, organic cotton farmers on smallholdings in Tanzania attract beneficial insects to their cotton plots to counter harmful pests.
The Tanzanian farmers are given a guaranteed market for their organic cotton at a premium price with payment in cash.